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Here's What I Do...
It Begins with Branding

How my 🧠 works

Creativity of a Kid

While other kids were playing with toys, I was making slogans for my dad’s trade shows — when I was 5. I don’t just think outside the box — I toss the box away.

Brainstorming to Business

I’ve been dreaming up ideas and turning them into businesses — since I was 17. I ❤️ the creative process. Nothing excites me more than seeing my ideas come to life.

Fresh Eyes Like Visine

Whether you’re launching something new or need a fresh set of eyes, I provide creative guidance — from big-picture ideas to tiny details that matter. I'm like a hawk scoping the skies, that spots the smallest imperfections. and even that tasty little field mouse a mile down.

User First Approach

I am naturally intuitive and empathetic. I see things through the eyes of the user — always thinking about what works, what doesn’t, and how to create a memorable, seamless experience.

My Brain Never Takes a Break

From branding, ad campaigns and internal communications, to fresh content and creative solutions, my brain is an idea factory.

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Vending Brochure 1
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Swish Card
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Satirirical Storytelling

Unique Voice

This isn't your traditional ad copy – It's Silly's Soft News℠News that’s so soft, it’s almost impotent℠.

The idea hit me out of nowhere. Minutes later, I was at my computer, cranking out stories.

I wrote over 30 articles in three weeks, which quickly went viral.

Strawberry is Feeling Neglected

Framingham, Massachusetts

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Iconic brand having meltdown

You scream, they scream, we all scream for ice cream. But not for one flavor that is crying foul. Strawberry, the long-time companion of chocolate and vanilla, is sick and tired of being outshined.

"C'mon, let's be honest. Everybody takes a cursory taste of me when they open the container. But then they go for all the chocolate and vanilla until I am left at the very end, alone in the box. How do you think this makes me look?" remarked Strawberry.

It is apparent from Strawberry's lawyers that he wants to end the partnership with the other two flavors.

When Breyer's CEO James W. Nolan was asked about the possibility of discontinuing their famous Neapolitan brand, he said, "I would hate to lose what has become an iconic brand for our company. But I do respect Strawberry's wishes and hope to keep him within the Breyer's family."

-Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

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Saggy Pants Tied to Gravity

Washington, DC

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NASA: Science Defining Style

It seems like just 345 years ago, Sir Isaac Newton was sitting under a tree, sipping a Caramel Macchiato, and doing a Sudoku puzzle when an apple fell on his head compelling him to realize his Laws of Universal Gravitation.

In what seems to be such a simple principle, has managed to escape and baffle physicists for the past 2 decades. "Sagging," refers to a style in which a person wears their pants below their waist exposing much of their underwear.

It was originally believed to have derived from inmates in prison, who were not allowed to wear belts, in fear that they would hang themselves. It was then adopted by the hip-hop culture, then spread throughout urban, suburban, and rural areas, to all races.

In recent years, municipalities have been clamping down on Sagging, stating that the youth of this country have become so lazy and defiant, that they refuse to keep their pants up.

In June of 2007, the Town Council in Delcambre, Louisiana passed an indecent exposure ordinance against people who wore their pants saggy.

As time goes on, pants have been sagging lower and lower, inching their way to the point where teenagers in Brooklyn, NY have been literally walking down the street with their pants around their ankles.

We spoke with State Senator Adams who had this to say, "Residents are furious, and they demand justice! We can't sit back another minute and lets these pants get any lower! Before you know it, it will be winter. We can't have our kids walking around in the snow without pants. We want answers, damnit!"

One Brooklyn teenager, a member of the notorious gang, the 6th Street Shannigans, Juan Carlos Greenberg, had this to say, "We ain't doin' nothin', man! What is this guy's trip? I am not my pants keeper. That's just how we roll, Dog."

One person has heard the cries, and is now playing an active role in solving the epidemic. His name is Charles Wheatley, an Astrophysicist for NASA. Wheatley, who has been working on the problem for the past 3 years, believes he has found a scientific explanation.

At a press conference at NASA's headquarters this morning, Wheatley stated, "After hundreds of tests, I have found the cause for sagging pants. There appears to be a definite link between sagging pants and gravity. The problem is more universal than we thought. If we were on the moon, the pants wouldn't sag, but the minute that we enter the Earth's atmosphere, the pants head straight to the ground in a fashion that is consistent with Newton's Gravitational Law that gravity equals 9.81 m/s^2. It really isn't the youngster's faults. The only way to combat the force of gravity is an equal, opposite force. The only way to achieve that is either by people holding their pants up, or to take more desperate measures, a belt."

At this time, lawmakers will have to cool their heels until a reasonable solution can be dealt out. In the meantime, some religious and political leaders, not satisfied, are calling for the Government to take more proactive measures by building an anti-gravity machine.

President Obama acknowledged the request today stating, "I understand America's frustration with saggy pants, but if we solve that by doing away with gravity, we'll have to nail everything else down. And that would be a huge pain in the ass."

-Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

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Balloon Flees Little Girl's Hand

Mason, Ohio

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Balloon Bursts Hopes

It was a fun day at the Kings Island Amusement Park for little Marina Collins and her family. She had ridden the Tea Cups, taken a train ride on the K.I. & Miami Railroad, and a fun splash down ride in White Water Canyon.

Marina ate hot dogs and cotton candy. And her mommy bought her a pretty blue balloon that she tied around Marina's wrist. It was turning out to be a day that kids dream about.

After a long day at the park, the family walked to their car. Then Marina's joy turned to tragedy. Marina, curious about what would happen if she untied the balloon, found out. Within seconds the balloon went sailing into the air. Marina screamed.

Her father, an ex-Navy Seal, jumped as high as he could, but it was too late. The balloon was at least 30 feet in the air at that time. "Someone call 911!" shouted another park-goer.

Police and an ambulance were on the scene within minutes. "There was nothing we can do at this time. That balloon has enough helium to stay aloft for 3 or 4 days. I feel bad for the little girl. It's a hard lesson to learn," said Sergeant Fuller of the Mason Police Department.

Marina was inconsolable at the time. She was brought to the ambulance where she was given Valium and a Juice Box.

We asked local balloon psychologist, Dr. Barbara Betters why these instances keep happening. "These balloons really have no kind of life. They get inflated with helium and chained down by a string. The truth is that these balloons will do whatever they can to escape. If they get a chance to make a break for it, they will. They are very narcissistic, very full of themselves, and think they will live forever. They don't realize the trauma they can cause some of these children."

The deflated balloon landed on a farm 2 days later in the neighboring city of Forest Park, 12 miles away. When the balloon was asked about the incident, it said, "I just had the irresistible urge to take flight. I didn't mean to upset the little girl. I just wanted the chance to live. But thinking about it now, I wish I could have spent some time getting to know her. Now I feel just empty inside."

-Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

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Priest Catches Holy Mackerel

Traverse City, Michigan

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Holy war on Lake Michigan

Traverse City has become a hot destination spot during the summer. It's fame reaches wider than the National Cherry Festival and its plentiful wineries.

It is also referred to as Michigan's Golf Coast, but the biggest attraction this Summer was on Lake Michigan Wednesday morning, as Father Earl Knickers caught a whopping 40 pound mackerel, breaking the old record set 3 years earlier by "Shitlips" McGee for a 38 pounder.

After a 2-hour battle with the fish, Father Knickers, on what seemed to be a fruitless attempt, looked up to the heavens, gave a wink, and with all his might, hoisted the fish from the deep blue waters onto his boat. "It was a dream come true," said the priest. "I have given so much in my life and have asked for so little. But this is something I needed for me," remarked Father Knickers.

Moments before the fight between the priest and the fish ended, other participants had seen the priest in a verbal altercation with the fish. One fisherman, Mark Elios described the scene: "He was doing battle with the fish, when all of a sudden he went on a tirade, yelling, 'Get in this friggen boat! I've given up meat on Lent and having sex with women! I'm not giving this up! Come here, you gilled bastard!'"

After the news of the priest's ruckus on the water hit the dock, he was cheered by a few and booed by others. "There are children here!" yelled one of the mothers at the contest.

A short time later, the mackerel, hanging upside down on the dock, voiced his disapproval saying "It's bad enough that he tricked me with bait, which tasted terrible by the way, then yanked on me for God knows how long, but then he berated me in front of everybody. I am more upset about that, than being gutted open in a few minutes." The mackerel then called over the judges of the contest to file a grievance.

"I empathize with the fish, but I checked the rule book and there is nothing about disqualification for foul language," said Tim Reilly, a local judge at the competition for the past 8 years. After snapping a few pictures for the local newspaper and signing a few autographs, Father Knickers grabbed a bottle of champagne, fashioned it as a fish mallet and knocked the mackerel into next Tuesday. We'll have more on the mackerel's condition Wednesday.

-Silly's Soft News™, your silly news source...updated whenever we are feeling particularly silly.™

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Who is Jeff?

I'm Jeff!

Blue Shiny Graphic

I’ve always followed my passions — whether it was launching small businesses, in front of the camera, building websites, or getting paid for my beautiful brain – which spits ideas out like an Apple M4 chip.

I take my work seriously — like it's my own company. I’m prompt, responsive, and dependable. I’m easy to work with, honest with feedback, and I work tirelessly until you’re happy with the results.

I love a challenge. For instance, during COVID, I got my private pilot’s license. I still can’t believe I flew an airplane all by myself. What was I thinking? I’m not a bird.

Oodles of Experience!

Jeff R.

📍 Delray Beach, FL 📞 (856) 298-1026 jeff@webfeetdesigns.com 🌐 webfeetdesigns.com

WEBSITE DESIGNER | UX/UI DEVELOPER | BRAND STRATEGIST

I not only think outside the box — I toss the box away. I bring a mix of intuition, creativity, & rapid ideation.

I see things through the eyes of the user — identifying what works and what doesn’t.


CORE EXPERTISE

  • Hand-Coding from Scratch • HTML5 | CSS3 | Bootstrap 5
  • Digital Design & Asset Creation • Sketch | Pixlr
  • Website Deployment & Customization • WordPress
  • Original Concepts & Brand Strategy
  • User Experience (UX/UI) & Layout Consistency

CREATIVE AND BRAND DEVELOPMENT

Brainstorm LLC | 2017 – Present
Working with small businesses and start-ups
  • Designed and developed websites and digital brand assets through my sub-brand, Web Feet Designs
  • Created brand names, taglines, and visual identity concepts
  • Originated and branded a pre-launch consumer product line, including product naming, positioning, and package concept
  • Produced marketing materials such as brochures, business cards, and branded video concept
  • Advised on enhancing audience appeal and brand tone through UX-focused, customer-first messaging

TV BROADCASTING EXPERIENCE

WTXF FOX 29 Philadelphia | 2018 – 2021
Weekend Meteorologist
  • Co-hosted Good Day Philadelphia Weekend and filled in on weekday newscasts
  • Assisted with severe weather and breaking news coverage
WGNO ABC New Orleans | 2012 – 2015
Weeknight Meteorologist / Feature Reporter / Co-Host
  • Casual, fun, and spontaneous weather segments – by day / suit and tie – by night
  • Regularly created and delivered live and taped field segments
  • Hosted the News with A Twist weekend program
WPMT FOX 43 York, PA | 2010 – 2012
Morning Meteorologist / Host
  • Turned it into the #1 local morning show
  • Created Facebook Fan Shout-Outs to drive real-time engagement
  • Hosted a weekly sales segment called Just Pay Half
  • Known for skits, surprises, and spontaneous creativity
Camden County College | 2009
Adjunct — Public Speaking
  • Taught students to sucessfully deliver live speeches
  • Focused on poise, demeanor, and audience engagement
  • Provided hands-on guidance to eliminate bad habits, improve confidence, and vocal tone
  • Taught the fundamentals of crafting and delivering impactful, well-structured speeches
WFTX FOX 4 Fort Myers | 2006 – 2008
Morning Meteorologist / Feature Reporter / Co-Host
  • Turned a brand-new show into the #1 local morning show
  • Delivered live weather and traffic reports
  • Interviewed guests, read entertainment stories, interacted with live feature reporter
  • Created an AP award-winning feature series — Jeff’s Jobs
KMEG CBS Sioux City, IA | 2005 – 2006
Morning / Noon Meteorologist
  • Delivered live weather reports for morning and noon newscasts
  • Created an educational meteorology presentation for elementary school visits
  • Received an Emmy Nomination for Best Daytime Newscast

ENTREPRENEURIAL EXPERIENCE

Soda… Licious Vending | Owner | 1995 – 2005
  • Spent a decade slinging soda, snacks, and Snickers in South Jersey
  • Created the brand identity – naming, logo, brochures, marketing packages, and sales strategy
  • Handled client acquisition, customer relations, purchasing, stocking, servicing